Hawthorn Suites, the extended stay
all-suites chain, today announced the appointment of a new development
team dedicated solely to providing a solid foundation for the brand to
strengthen its network and add a significant number of new hotels over the
next few years. “The formation of our new sales team is our first big step to drive the
Hawthorn Suites brand forward,” said Chick Armstrong, Hawthorn Suites’
recently-appointed senior vice president of development. “Each of our new
directors of development has proven ability and strong understanding of
the hospitality industry and of the extended stay segment, in particular.”
US Franchise Systems, Inc. (USFS) is the parent company of the franchisor
of the Hawthorn Suites brand. Since USFS acquired the brand in 1998, it
has grown to 114 hotels open or under construction, as of June 30, 2004.
According to Armstrong, Hawthorn Suites hopes to at least double that
number over the next five years, and is seeking qualified developers who
possess the knowledge and capability to build and operate in the upper
tier of extended stay.
In order to maximize efforts, the new sales team has organized into one
division dedicated to selling Hawthorn Suites and to complementing the
brand’s operations, training, national sales and direct sales departments.
The development team initially consists of four seasoned sales
professionals; over the next six months, two more members will be added.
- Bill Bradford is a 16-year hotel industry veteran. He has spent the
past eight years with USFS, primarily focusing on Hawthorn Suites
franchise sales. Formerly, he held positions with Choice Hotels
International, Days Inns of America and Holiday Inn Worldwide. He is a
graduate of the University of Georgia.
- Michael Brown is an eight-year veteran of the hospitality industry.
Formerly, he was vice president of franchise sales and development for
Value Place Hotel Company. He has held senior franchise sales
positions with Candlewood Hotel Company and Cendant Corporation. He is
a graduate of the University of Tulsa.
- Robin Eberhart joined USFS in 2001 and has extensive experience in the
hospitality and real estate industries. Her 15-plus years of
experience includes development and financial positions with such prominent hotel franchising companies as Days Inns of America, Choice Hotels International and Promus Hotel Corp. She has also provided
hotel brokerage services, and is a graduate of Georgia State
- Matt Lohlein has 10 years of development experience. He recently
rejoined USFS and has held franchise development positions with Cendant
Corporation and Super 8 Motels. Prior to developing franchises, he was
a national account manager for ClosetMaid Corporation, an Emerson
Electric Company. He is a graduate of the University of Alabama.