New SAS Offer for Business Travelers

23rd Aug 2004

  Starting 31. October, SAS Scandinavian Airlines meet changing customer
preference with a vitalized new offer for business travelers on European
routes. Business and Economy Class are mature concepts in the airline industry
and their structure of rules and restrictions have been challenged by
the simple rules and low prices of the low cost airlines.
Market studies have confirmed, however, that there is a demand for
airlines offering more than just a low price. SAS Scandinavian Airlines
are now addressing the different travelers’ needs, regardless of their
purpose of travel. The new offer is based on extensive market research
of approximately 4.000 travelers from eight countries and tailored to
three identified and distinct customer segments:

Economy - A basic product for the price sensitive
Customers whose main concern is the price will be offered our basic
product, with focus on self-service. This is a low price offer competing
with the lowest fares on the market. Meals and refreshments will be
available for purchase on board.

Economy Flex - Increased flexibility and more efficient travel for time-
A new offer, Economy Flex, is tailored to the customers whose main
concern is efficient travel. Economy Flex gives greater flexibility
including free rebooking and refunds, priority check-in, fast lane
security in Copenhagen and Stockholm, advance seat reservation,
dedicated seating and a complimentary meal and beverages.

Business - Better service in Business Class for comfort seekers
Customers who value a high level of comfort will be offered the best of
SAS. In addition to all the benefits of Economy Flex, passengers will be
seated comfortably with the center seat empty, there will be extra
legroom, an excellent meal, and the convenience of lounge access.

“This recognizes that business travelers have different preferences. The
new product gives us the opportunity to cater for all needs, especially
the demands for efficiency; in time, hassle and value for money, which
is increasingly in focus among today’s business traveler” says Per
M¿ller Jensen, Vice President Europe, Middle East & Africa.


Furthermore SAS is improving the website:, refurbishing
lounges and strengthening SAS EuroBonus, the Award-winning frequent
flyer program.


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