Delta’s New SimpliFares Offers Reductions

Instead of driving to
nearby cities for lower air fares, Cincinnati-area business and leisure
customers can now enjoy hometown convenience with Delta Air Lines’ new,
low SimpliFares. Effective immediately, Delta is introducing bold, simple,
affordable air fares from Greater Cincinnati Northern Kentucky
International Airport. Unrestricted fares will drop by as much as 60
percent on some routes. SimpliFares do not require a Saturday-night stay. And with SimpliFares, no
Cincinnati fare, including last-minute walk-ups, will be higher than $499
one way in economy or $599 one way in first class, within the 48
contiguous United States*. Customers can purchase the new fares and check
in online, earn 1,000 bonus SkyMiles for roundtrip travel, all with no
booking fees at delta.com.

SimpliFares are providing even more value with savings on the ticket
change fees, down from $100 to $50. Cincinnati-area customers will
continue to enjoy access to Delta’s more than 500 daily non-stop
departures to 134 cities and Delta SkyMiles frequent flyer program.

“At Delta, we’re initiating fundamental changes throughout the company
that will make it easier and more appealing for customers to do business
with us,” said Paul Matsen, Delta’s chief marketing officer. “Customers
want affordable, simple, everyday fares out of Cincinnati—and that’s
what SimpliFares provides.”

SimpliFares are the first of many initiatives Delta will launch over the
next several months as part of an innovative, far-reaching transformation.
“Delta’s success in the current aviation marketplace will depend on our
ability to provide both good value and a good flying experience,” said
Delta’s CEO Gerald Grinstein. “We are now engaged in rebuilding,
reinvigorating, and reinventing our company. With Delta’s service
advantages as a base—including an extensive network; passenger-friendly
technology; strong partnerships; and a rewarding loyalty program—we’re
carving out new territory as the customers’ airline. Simplifares are an
important step in that direction.”
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