Sleep Tight Every Night with Sheraton

18th Aug 2004

Forget swiping the soap, now hotel guests can bring home something more valuable - a good night’s sleep. Since introducing its signature Sheraton Sweet Sleeper Bed last year, the hotel giant has been flooded with requests from guests anxious to purchase the bed and all its trimmings. Responding to customer demand, Sheraton has launched a Sweet Sleeper hotline (888-3-Sheraton) where guests can order their very own Sweet Sleeper Bed. Sheraton and its owners spent more than $75 million to put 110,000 new beds in all Sheraton hotels in the United States and Canada. A Sweet Sleeper queen-sized mattress and box spring set is priced at $1,100, and a king set costs $1,300. Sweet Sleeper signature accessories including sheets, pillowcases, pillows, fleece blankets, duvets and bed-skirts are all available in a selection of styles and range from $30 - $310 in price.

Money well spent says guests. “I spent a few nights at a Sheraton recently and had the best sleep of my life. I would love to sleep like that everyday at home,” wrote one guest about a recent stay. Another guest who stayed at the Sheraton Bellevue in Seattle recently wrote, “My husband and I recently spent two of the most wonderful nights in one of your new Sweet Sleeper Beds and would be delighted if we could buy one for our home.” Thanks to the Sweet Sleeper Bed, overall guest loyalty and satisfaction scores are on the rise.

The Sheraton Sweet Sleeper Bed is a multi-layered, lavishly plush custom-designed bed that features an 11.5 inch thick, high coil count Sealy Posturepedic(R) Plush Top mattress. Sweet Sleeper Beds are topped with four sumptuous feather down and allergy sensitive pillows, crisp cotton sheets, and a signature blanket and duvet.

Starwood Hotels & Resorts Worldwide, Inc., Sheraton’s parent company, is no stranger to helping guests get a good night’s sleep. Starwood Chairman and CEO Barry Sternlicht started a virtual bedding revolution when he developed and introduced the Westin Heavenly Bed five years ago. Retail sales of Westin’s Heavenly Bed have reached record numbers, and with the growing demand from consumers for hotel furnishings for their homes, Sheraton’s Sweet Sleeper Bed promises to experience equal success.
“We are thrilled to be able to introduce our guests to such an exceptional sleeping experience that they want to take the bed home with them when they check-out,” said Norman MacLeod, Executive Vice President of Sheraton Hotels & Resorts.

To date, the Sweet Sleeper is in all Sheraton hotels in the U.S. and Canada, and new beds are also being installed in London and Latin America. Since 1998, more than $1 billion has been invested in upgrading the Sheraton brand, primarily in renovations, a new room design and tougher brand standards.


For more information about Sheraton Hotels & Resorts and how to purchase a signature Sweet Sleeper Bed, please visit, or call (888) 3-Sheraton.


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