1800CheapSeats Launches Cheeky New Brand

16th Aug 2004

1800CheapSeats recently launched its
new brand with an all-out marketing push designed to literally get the
updated look and feel of the Company onto the streets of America. Thirty
new Toyota- built Scion xB’s wrapped with the new 1800CheapSeats logo and
graphics are being deployed by Street Teams in 16 key domestic markets
throughout the month of August. The
Company is currently holding a sweepstakes drawing that will give each of
three winners one of the hot new cars.

The new logo was designed by the Romann Group with the goal of imprinting
the 1800CheapSeats brand into the minds of consumers with an unforgettable
graphic element. Owner Will Goldstein believes that the new logo will
create a memorable impression of the company with the traveling public:
“We are positioning 1800CheapSeats to be the online travel portal of
choice for today’s hip and savvy young travel consumers who want superior
value and customer service with a personal touch,” stated Goldstein. “Our
new brand mark and ongoing marketing initiatives should accomplish this
goal very effectively within this demographic, thereby augmenting our
existing client base of value- conscious travelers.”

The Company also recently announced an integrated marketing partnership
with LidRock(TM) that provides consumers with unique travel deals via
compact discs embedded on fountain drink lids. Consumers who purchase the
limited- edition LidRock(TM) discs will have access to travel specials
that are contextually integrated within the multimedia experience on the

In addition to the Scion and LidRock(TM) programs, 1800CheapSeats is
establishing a stronger online presence with several strategic
affiliations that are currently in development. Other developing “street”
marketing efforts, such as hubcap advertising on taxicabs in Los Angeles
and event-oriented viral marketing strategies via entertainment venues in
Los Angeles and Las Vegas will bolster the Company’s efforts at reaching
their target demographic.

The new logo and ongoing marketing initiatives complete the re-branding
efforts of 1800CheapSeats, which underwent a change of control in June



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