‘Stay 2 Times Earn a Free Night’ at Choice

Given the success of Choice
Hotels’ spring promotion campaign, the company is offering travelers
another extraordinary opportunity to qualify for a free night’s lodging
after every two separate stays at any Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion or MainStay Suites brand hotel in the U.S.
this fall.
To participate in this promotion, which launches September 1 and ends
December 31, 2004 guests must be members of the Choice Privileges guest
rewards program. Members who stay on two separate occasions at any
midscale Choice Hotels’ brand in the U.S. will receive a minimum of 5,000
bonus points. Along with the points earned from the original two
qualifying stays, the bonus will give members enough points to redeem for
a free night on a future stay at most midscale Choice brand hotels
throughout the U.S. There is no limit on the number of times travelers can
earn free nights during the promotion.

“Our ‘Stay 2 Times. Earn a Free Night’ promotion has proven to be a
compelling value for business and leisure travelers,” said Wayne Wielgus,
senior vice president, marketing for Choice Hotels. “By offering this
exceptional program to travelers again this fall we’re giving them the
value added programs that they have come to expect from Choice Hotels.”

With a Choice Privileges Visa Platinum credit card, travelers can earn
free nights even faster. Every time and everywhere travelers use their
Choice Privileges Visa card, they will earn additional Choice Privileges
points. In addition to redeeming points for room nights, Choice Privileges
members may use their points toward gift certificates from more than 100
national and 400 regional retailers and restaurants. The Choice Privileges
rewards program also offers members special benefits such as express
reservations, express check-in, complimentary room upgrade (upon
availability), free local phone calls and incoming faxes, complimentary
newspaper and extended check-out.

Travelers may learn more about the advantages of Choice Privileges
membership by visiting choiceprivileges.com, calling 888.770.6800 or by
inquiring at the front desk of any Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion or MainStay Suites brand hotel in the U.S.

Ads featuring the “Stay 2 Times. Earn a Free Night.” promotion will launch
August 13 on NBC’s broadcast of the summer Olympics. Additionally, ads
will run in national print and broadcast media, including USA TODAY, CNN,
and other major media outlets.
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