Valuair Chooses Sabre Airline Solutions Reservations Suite
Sabre Airline Solutions
has its expanded presence in the low cost carrier market with Valuair, Singapore’s first premium budget airline. Valuair has selected the SabreSonic passenger management solution to drive its reservations, pricing, ticketing, reporting and customer service whilst providing a strong platform for future growth and business expansion.“After conducting an extensive market evaluation, SabreSonic clearly stood
out as the best product available on the market to meet our needs,” said Mr
Lim Chin Beng, chairman of Valuair. “SabreSonic is the only solution
available today that offers an open system architecture that will enable us
to quickly adapt to changing market demands and business requirements. The
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modular architecture and performance-focused pricing of SabreSonic are
exactly what we need as a low fare carrier, allowing us to use a variety of
distribution channels to offer the most advanced travel experience at
value-based pricing.”
Mr Beng added, “We found limitations quickly arose with the reservation
system we implemented initially and decided to turn to the market to
identify the best solution to meet all our needs, both current and future.
SabreSonic will allow us to expand our reach via a number of different
distribution channels, facilitate partnerships with our industry members,
maintain a low cost of business and provide a fast, reliable, modern
solution that meets Valuair’s needs including capabilities for e-ticketing,
Internet booking and codeshare.”
As the low cost carrier market continues to proliferate in Asia Pacific
with the emergence of new carriers, Valuair looks to differentiate itself
in this highly competitive market by offering the lowest possible air fares
combined with a corporate objective to “put the fun back into travel”.
Closely managing its cost base whilst leveraging mission critical IT
systems will play a key role in Valuair’s service delivery and operational
strategy.
Cameron Curtis, vice president, Asia Pacific, Sabre Airline Solutions,
said, “SabreSonic has had incredible acceptance in the market since its
launch in January as the first new generation reservations system in the
market—with nine carriers already selecting it as their choice for
reservations systems and others leveraging individual components and
options that is made possible through our modular approach. This
flexibility is particular appealing to low cost carriers since it can
easily accommodate future growth or changes in customer preferences.”
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