Flybe. Selects Shepherd Systems Marketing Intelligence

29th Jul 2004

Shepherd Systems will provide Flybe. with access to Shepherd’s Clarity, a marketing intelligence system utilizing MIDT (Market Information Data Transfer) data to provide regional or small airlineÊ carriers with detailed, accurate, timely, and affordable market intelligence. This system enables the carriers to better understand market dynamics and assists with critical network and sales planning decisions.ÊÊClarity provides access to the specific market intelligence an airline needs in order to plan and execute confidently and effectively in today’s marketplace, utilizing processed booking and market-share data extracted from major Global Distribution Systems’ MIDT, and displaying this data in an array of customizable, intuitive and easy-to-understand reports.Ê This on-line system can be accessed over the Web with any HTML browser anytime, anywhere, eliminating the need for expensive hardware upgrades or implementation costs.


By monitoring trends and future projections, Clarity also helps airlines identify new revenue opportunities, increase revenue from existing markets and accounts, create market share goals for certain key markets in travel agent incentive programs, and identify agents most likely to book new routes before the route starts.Ê This focused technology can virtually transform a sales environment, delivering maximum benefits for headquarters and regional sales management, as well as field sales organizations and network and route planning departments.Ê With the ability to influence all of these aspects of the business, Clarity is a proven, extremely cost-effective tool.Ê

“The introduction of Clarity is aÊsignificant breakthrough,Êequipping the Flybe. corporate sales team withÊ clear and user friendlyÊinsight into the performance of existing accounts as well as beingÊ invaluable in researching new potential,” said Stephen Hobday, head of sales for Flybe.Ê “The content andÊformat of the dataÊgreatly enhances our credibility when presenting to new and prospective clients.”Ê



“This agreement provides Flybe. with the appropriate fact-based information to monitor the pulse of the industry, ultimately enabling them to take appropriate action in an efficient manner,” said Flo Lugli, senior vice president of Airline Solutions for Cendant’s Travel Distribution Services and general manager, Shepherd Systems.Ê “By providing 12 months of advanced booking data and information on an airlines top 50 markets, this system bolsters an airline’s ability to plan and execute with confidence as airlines continue to be challenged with a difficult economic environment.


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