Fairmont Hotels & Resorts announces the creation of Fairmont FAmous, an educational tool developed to enhance the travel agent communities’ knowledge of the luxury hotel company, while also rewarding them for their support. Designed around Fairmont’s “FA” chain code, Fairmont FAmous teaches agents through a series of online lessons at www.FairmontFAmous.com and offers incentives such as complimentary room nights and sweepstakes prizes.Ê “We wanted to create a program that would educate travel professionals about the unique attributes of Fairmont Hotels & Resorts, as well as continue to show them how valuable they are to our company,” says Suzanne McIntosh, executive director, business travel for Fairmont. “With the Fairmont Famous program agents will be given knowledge above and beyond the basics to help sell Fairmont experiences, which will increase their commissions as well as provide them with in depth product knowledge to better service their clients.”

Becoming a Fairmont FAmous agent is easy; travel professionals are guided by character “FAye Getaway” through a series of three online lessons, followed by a 22-question exam.Ê After passing the exam, agents receive their Fairmont FAmous status including a diploma and benefits such as:

áÊÊÊÊÊÊ Opportunities to win Fairmont Experiences, a collection of getaway packages that include food & wine maker dinners, spa getaways, romantic jaunts, and much more!

áÊÊÊÊÊÊ Outstanding agent rates with welcome amenities on arrival.Ê

áÊÊÊÊÊÊ Free guest rooms for booking 25 Signature rooms, Fairmont Gold rooms or Suites.

áÊÊÊÊÊÊ Insider knowledge from Fairmont Hotels & Resorts including monthly e-newsletters highlighting specials and promotions, as well as bulletins with up-to-the-minute information on Fairmont announcements, such as new openings and packages.

áÊÊÊÊÊÊ Access to a dedicated Fairmont FAmous help line for continued support during bookings.

Fairmont FAmous is part of the hotel company’s commitment to continued travel agent success.Ê As a key partner for Fairmont, the travel agent community is an integral component of the company’s distribution channels.Ê To support this important relationship, Fairmont offers agents ongoing contact with company representatives through attendance at trade shows, call center and agency training, and a dedicated phone number and web site (www.fairmont.com/travelagent) to help with itinerary ideas, package details and commission information, as well as answer any other individual questions.Ê
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