Siberia Airlines Selects SITA Technology to Power Expansion Plans

27th Jul 2004

Siberia Airlines has signed a five-year

contract with SITA Information Networking Computing (INC) for the provision

of a range of applications including Gabriel,  its leading booking,

inventory and reservations technology.

The contract covers Gabriel,  Airfare,  Ticketing and Data Management


Services and will allow Siberia Airlines to take advantage of SITA’s next

generation Horizon Reservations system to reduce the costs of distribution

and provide enhanced levels of customer service across their entire network

as it becomes available in the near future. In addition, Siberia Airlines

have selected STRATEGY, SITA’s sophisticated revenue management tool that

can increase revenues in a matter of months.

Gabriel,  which is used by over 160 airlines worldwide, allows Siberia

Airlines to store its entire inventory in one place while having the

benefits of a local distribution system. By maintaining all resources in a

single location, the airline can now introduce yield and revenue management

techniques with STRATEGY that will increase overall revenues. Implementing

proven revenue management practices can add, on average, 6-8% increase to

the bottom line and even higher yields can be realised from better

allocation of capacity and booking classes.


Siberia Airlines is currently ranked as the 4th fastest growing airline in

the world (Airline Business magazine’s 2003 league tables) and is the first

Russian winner of the Flight International Award for Excellence in

Corporate Strategy. The strategic plan the airline is implementing is aimed

at increasing its presence in the air service market and enhancing the

quality of passenger service. Siberia’s selection of SITA’s technology to

support this expansion follows many years of successful partnering, and is

recognition of how the use of Gabriel and STRATEGY will provide the airline

with a major competitive advantage over others in the region.


“We selected SITA over other suppliers because we know they can deliver

immediate results to us for example, through improved revenue management

with STRATEGY.  And,  as we proceed with our growth initiatives SITA can

provide us with the advanced technology to support our expanding business,”

commented Mr. Ilya Aleksandrovskiy, Sales Director, Siberia Airlines.


“By choosing Gabriel and STRATEGY Siberia Airlines has armed itself for

future growth,” added Ilya Gutlin, Regional Vice President, SITA INC, “and

SITA ‘s technology will continue to provide maximum benefits as the airline

expands.  We are delighted to have been chosen by Siberia as their partner

for the future.”


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