TravelCLICK Enables Hotels to Better Market Themselves

27th Jul 2004

acquired the iHotelier booking engine last year, and the number of hotels using this state of the art distribution technology to enable their e-commerce marketing strategies has grown rapidly.In the last few months alone, 150 hotels with over 20,000 rooms, including Five-Star luxury properties such as The Dorchester Hotel and Langham Hotels in London, The Scotsman Hotel in Edinburgh, 42 The Calls in Leeds, La Tremoille in Paris, Campton Place in San Francisco, The Bryant Park Hotel in New York, The Maksoud Plaza in São Paulo, The Country Club Hotel in Lima, The Grand America Hotel in Salt Lake City, and Chatham Bars Inn on Cape Cod have chosen TravelCLICK’s iHotelier booking engine.  These new hotels join many other Five-Star properties already using iHotelier’s booking engine technology: The Greenbriar in West Virginia, The Broadmoor in Colorado, XV Beacon in Boston, The Watergate in Washington, DC and over 1,300 other properties around the world.

“These hotel owners and managers have decided to take control of their own destiny and utilize TravelCLICK’s enabling technology and targeted marketing channels to become more effective e-marketers,” said TravelCLICK Chairman and co-CEO Richard W. Gray.  “TravelCLICK’s iHotelier booking engine offers GDS and Internet connectivity, and our OneScreen technology allows consumers to make a hotel reservation in one click. Group customers are able to book directly into their blocks through the hotel’s website; and iHotelier’s multiple language capabilities enable hotels around the world to benefit from this technology. TravelCLICK also provides local customer support through its large, global network of experienced sales consultants.  This support is critical in helping properties maximize their profits through the electronic channels.”

“Hoteliers see multiple benefits in choosing TravelCLICK because they recognize the critical need for an aggressive presence in all electronic channels,” said Ray Cohen, TravelCLICK President and co-CEO. “We provide everything from customized web-based CRS and GDS connectivity, to dynamic packaging and targeted e-marketing executions.  By providing targeted GDS media executions, search engine optimization, pay-per-click Internet marketing, and other online media opportunities, TravelCLICK offers the connectivity and e-marketing tools that enable hotel properties to maximize profitability.”


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