Family Reunions Help Drive Marriott Summer Success

Experts at Marriott International,
Inc. say African American family reunions help drive summer vacation
bookings, particularly at properties in the southern United States, where
meetings for reacquainted relatives often include multiple-night
hotel/resort stays, on-site parities, banquets with special menus and
historic local cultural tours.
Marriott’s Evergreen Conference Resort in Stone Mountain Park near Atlanta
has booked more than 50 reunions for this summer and already has 10
confirmed reunion reservations for 2005. Of the reunions booked at the
resort, 80 percent are for African American families, with the average
family spending approximately $13,725 during a two-day reunion at the
property.

The Marriott Evergreen Conference Resort’s family reunion packages include
options for a welcome reception, picnic or banquet, t-shirts and tours of
Atlanta, with visits to locations such as the Martin Luther King Center,
historically black colleges and universities, and Ebenezer Baptist Church.
Menu selections offered in the packages include trendy delicacies and
southern home-style fares with a contemporary spin, made to order for
families.

“As is the case with family reunions,” said Stacey Johnson, director of
multicultural sales, “Marriott is an industry leader, working closely with
families on cultural ceremonies, such as bat mitzvahs, cultural weddings,
quincineras and other traditional coming of age and celebrations. Our
event managers are trained to work with families on these very personal
special events, from the initial planning stages through the big day.”

Marriott also offers options to relieve the stresses that often face
reunion coordinators through a ‘design your own trip’ module on its
website http://www.marriott.com/.
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