Sandals Resorts is finding great benefit from its sponsorship of the West Indies Cricket Team whilst on their British tour. During their tour this summer, the West Indies will take on England and New Zealand in a one-day series at venues throughout the country including London, Birmingham, Nottingham, Leeds and Cardiff.Sky will have the rights to air the one-day matches while Channel Four will be showing the test matches live. The test matches will be played at Lords, Edgbaston, Old Trafford and the Oval.
As part of their agreement with the West Indies Cricket Board, Sandals Resorts will have branding on the match shirts, training gear and cricket cases. Perimeter advertising at the grounds will also be evident.
Speaking of the deal, Bobby Stewart, Managing Director Sandals Resorts UK said “Originating in the West Indies, Sandals Resorts have a prestigious reputation for exceeding expectations, a philosophy we’ve adhered to from day one. Working alongside our treasured West Indies cricket team only enhances our status as the leaders in our field as well as allowing us to forge a close relationship with a team that boasts such iconic stature.”