United Commercial Nominated for an Emmy

16th Jul 2004

United today announced that its “Interview” television spot has been nominated
for a 2003 - 2004 Primetime Emmy Award in the Outstanding Commercial
category. “Interview” is a 60-second spot that tells the story of a
businessman traveling out-of-town for a big job interview and upon meeting
his future employer, realizes he wore two different shoes. The businessman
still gets the job, and United has forged an emotional connection with its
customer. “Interview” first aired in February and launched United’s first new ad
campaign in four years, targeting frequent business travelers.

“Receiving a 2003-2004 Primetime Emmy Award nomination is a great
testament to our effort and commitment to reinvigorating the United brand
and its connection to our customers,” said John Tague, executive vice
president of marketing, sales and revenue for United. “Those who travel
frequently for business know that face-to-face meetings are often the only
way to get things done, and ‘Interview’ clearly captures that emotional
connection between United and our customers.”

“Interview” and United’s entire ad campaign was created by the Minneapolis
office of Fallon Worldwide. This campaign brings United’s unique
understanding of the frequent business traveler to life in an
unforgettable way. All ads in the television spots highlight vignettes
created by award-winning animators telling poignant stories of business
travelers, set to United’s signature music, “Rhapsody in Blue” by George
Gershwin. The print and out-of-home ads use distinctive illustrations to
celebrate the business traveler.

“Interview” can be viewed at
http://www.unitedrhapsody.com/unitedrhapsody_commercial.htm .



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