Entertainment Publications today announced a marketing
partnership with Hotwire.com.
Through the partnership, Entertainment will offer its customers a $30
rebate on a $95 travel purchase made via the Hotwire web site. This
discount extends to any flight, hotel, car rental or vacation package
purchase. It will be featured in every edition of the 2005
Entertainment(R) book, published in more than 160 North American markets,
and on http://www.entertainment.com
as part of an online savings
Each Entertainment(R) book edition and online savings subscription contain
local discounts of up to 50% on everything from restaurants, movies and
family attractions to grocery shopping, dry cleaning and car repairs.
Entertainment members also have access to savings of up to 70% off at more
than 9,000 hotel properties worldwide and enjoy significant discounts at
trusted national brands like McDonald’s(R), Ace Hardware, The Sharper
Image and Hollywood Video.
Ty Shay, chief marketing officer at Hotwire, said the company decided to
partner with Entertainment because the partnership offers Hotwire a
significant opportunity to reach a large pool of new customers who share
similar mindsets on value and savings.
“This is a fantastic opportunity for Hotwire to tap into the more than
eight million budget-minded consumers who buy Entertainment books every
year,” he said. “Hotwire is designed for travelers whose first priority is
price and Entertainment targets people who want to save money, so it’s a
natural synergy between two IAC companies that creates additional value
for our customers.”
Entertainment and Hotwire are both operating businesses of
IAC/InterActiveCorp , the world’s leading multi-brand interactive commerce
company whose portfolio of businesses also includes Ticketmaster, HSN,
Expedia, Hotels.com, Match.com and several additional well- known brands.
“We’re excited to be able to provide Entertainment customers—who are
already accustomed to finding great travel savings in through
Entertainment—with yet another way to save substantially on travel,”
said Terry Clark, executive vice president of Partnership Marketing for
Entertainment. “We anticipate that the Hotwire offer is going to be a big
hit in 2005.”