United Supplements Its Focus on Travel Agencies

14th Jul 2004

today announced that it has engaged Discover the World Marketing to help
supplement its sales efforts to travel agencies in the United States.
Discover the World Marketing, headquartered in Scottsdale, Ariz., will
help strengthen United’s commitment to, and ongoing focus on, the travel
agency community.
“We continuously seek innovative ways to serve our customers with the
value of United’s unmatched products and services,” said Dan Walsh, vice
president of North American Sales - Worldwide Sales and Alliances for

“This agreement clearly demonstrates United’s strategy of always exploring
new methods to expand sales coverage and services,” Walsh added. “The
breadth and depth of the travel agency community is large, and Discover
the World Marketing will help us extend and amplify the capabilities of
our sales force.”

“United and Discover will work together to offer sales and promotional
support to identified travel agencies to strengthen the airline’s existing
efforts,” said Jenny Adams, chief executive officer of Discover the World
Marketing. “This agreement will enable United to continue to adapt to the
marketplace and the rapidly changing needs of the agency community. We
look forward to our expanded relationship with United under the direction
of Rick Cooper, our vice president of Strategic Planning and Development,”
Adams noted.

Established in 1981, Discover the World Marketing has 74 offices in 52
countries. Discover is the world’s largest travel representation company
with annual client revenues exceeding $500 million. The company represents
46 major travel corporations, including United Cargo, a division of United
Airlines. For more information about Discover the World Marketing, visit
http://www.discovertheworld.com/ .



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