American Express Corporate Travel Unveils Loyalty Program

1st Jul 2004

American Express Corporate Travel announced the most comprehensive, cost-saving travel management offering targeted specifically towards the $16 billion small- and mid-sized business travel segment.  This offering features a Webfare guarantee, which promises that American Express’ online and offline offerings will match or beat any airfare available online.  It also includes a new travel management loyalty program featuring double Membership Rewards® Points* for individual travelers when booking travel with his/her American Express Card.  In addition, the offering features automatic ticket refunds. 
The double Membership Rewards Points loyalty program is designed to address the biggest problem facing small- and medium-sized businesses - individual traveler compliance with a travel management program.  By creating a personalized incentive that is linked to the corporate travel management program, and coupling it with a Webfare Guarantee**, automatic refunds and Preferred Extras, American Express has created a unique offering that benefits individual travelers and promotes overall company cost savings. 

“Double Membership Rewards Points are something we can’t get anywhere else.  It’s another way to maximize the benefits of our relationship with American Express, and to compel our travelers to book within the travel program and increase our company’s overall savings,” said Tim McNamara of Global Search Associates, a licensee of Boyden Global Executive Search.  “With features like access to low fares, low-cost carriers and low transaction fees, I know our company will immediately begin to identify savings opportunities well beyond what we had seen before we began managing our travel spend.”

American Express research has shown that the top travel concerns for small- and mid-sized enterprises (SMEs) are:

? Ability to book reservations quickly and achieve exclusive savings

? Access to low-cost carriers, and low airfares in general

? Opportunity to earn Membership Rewards® Points for booking travel online

In response to the evolving needs of this critical market segment, American Express is providing small- and mid-sized enterprises with a full suite of travel management services and benefits.


Pam Arway, Executive Vice President/General Manager for American Express Corporate Travel, North America, said, “We’ve given small- and medium-sized businesses the three things they need most to maximize their travel management program.  By offering a loyalty program, we’re helping to drive travel program compliance through the offer of double Membership Rewards® Points.  With automatic refunds, travelers can avoid the hassle of refunding their unused tickets.  And our Webfare guarantee ensures that our airfares, already the industry’s lowest, will never be beaten.  Taken together, this new offering is designed to help this market realize all of the cost-savings and efficiencies that come with managing their travel through American Express.” 

The double Membership Rewards Points are for use with the American Express Corporate Card and apply to airline ticket bookings.  The new offering is currently available to all small- and mid-sized enterprises in North America. 



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