Virgin Atlantic Selects Discover the World

29th Jun 2004

Virgin Atlantic has selected
Discover the World Marketing to handle its sales representation and
marketing in parts of Europe beginning this June. Initial representation
starts in Belgium, Italy, France, Spain, Germany, and the Netherlands and
will expand to other countries as the year progresses. This new agreement
marks the first time Virgin Atlantic has used the services of Discover.
Paul Waite, General Manager Sales for Virgin Atlantic Airways Ltd, said,
“As we continue to expand and grow our business, we are looking for new
sales opportunities throughout Europe and are confident that Discover will
successfully assist us in achieving that objective.”

“Virgin Atlantic is looking to improve its brand awareness and increase
business in European markets,” said Jenny Adams, CEO of Discover the World
Marketing. “Our partnership affords Virgin the ability to enter these
markets with the combined benefit of our proven country directors backed
by the coordination and support of our Regional Center in London.”


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