Kenya is slowly starting to recover from the tragic blow its tourism sector suffered in 2003 as a result of the foreign office warnings.Ê The new year has however brought with it new hope for the people living in East Africa and for the tourism industry in general, as bookings have taken an about-turn.Ê Some operators are saying Kenya is already boomingÊ ... others say this is just the start of better things to come.Ê The feeling is cautiously upbeat and optimistic about the year ahead, which is fantastic.

Ê Serena Hotels are amongst these feeling very positive about their future.Ê And the Group has, despite everything, had a fantastic year in terms of global acclaim, regional applause and local appreciation.Ê

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The Serena Group recently won one of the top slots in the PricewaterhouseCoopers East Africa’s Most Respected Company Survey 2003 - a great achievement which Serena believes they won by keeping their heads above water during turmoil, and by investing ... even during the worst year in the history of Kenyan tourism.

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This reputation for being trailblazers and for setting new standards has been further emphasized by the recent recognition their hotels received by two of the world’s leading travel publications - being listed in Travel & Leisure’s 500 Greatest Hotels in the World and in the US Conde Nast Traveler’s line up of the World’s Best Places to Stay.

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Those listed in the US Conde Nast Traveler’s Gold List included Amboseli Serena Safari Lodge, Nairobi Serena Hotel, Samburu Serena Safari Lodge, Lake Manyara Serena Safari Lodge, Ngorongoro Serena Safari Lodge, Serengeti Serena Safari Lodge and Mara Serena Safari Lodge.

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For more information on these fabulous properties, or on the good work that Serena Group do amongst the communities in East Africa please email [email protected] or visit www.serenahotels.com
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