US Airways Tell People Where to Go

24th Jun 2004

The bright yellow bus
and Hummer SUV emblazoned with “GoFares” and filled with bright
yellow-clad US Airways employees emblazoned with “GoFares” have been
spotted on the streets of greater Washington for a week now, handing out
almost 10,000 Krispy Kreme donuts, 20,000 boxes of mints, 50,000 luggage
tags, and thousands of meals, hot dogs, ice cream bars, hats and T-shirts.
But now the stakes are getting higher, with travel packages up for grabs
to the first person who spots Seth, “The Go Fares Guy” in a series of
appearances on Thursday and Friday. The “GoFares” giveaway is part of a nine-day awareness campaign to tell
Washington-area customers about US Airways’ new everyday low GoFares(R).
US Airways employees have been spotted throughout the region handing out
gifts, purchasing buckets of golf balls and area driving ranges, buying
hundreds of car washes, and treating gas station customers to free

Seth, “The GoFares Guy,” will be in popular locations on Thursday and
Friday with packages of four US Airways tickets to go to the first person
to spot him and declare, “I love US Airways’ unbelievably low GoFares!”
Seth is easy to spot, as he has vibrant yellow (and we mean yellow) hair.
For extra help in finding Seth, visit for more details,
including Seth’s picture. To be eligible to win four US Airways tickets,
find Seth during the following times and locations:

  Thursday, June 24     Noon-1 p.m. - Downtown, somewhere on 19th Street,
                  N.W., between H and M Streets

                  9 p.m.-10 p.m. - Georgetown, somewhere on either
                  Wisconsin Avenue or M Street

  Friday, June 25       Noon-1 p.m. - Old Town Alexandria, somewhere on
                  King Street


                  9 p.m.-10 p.m. - Adams Morgan, somewhere on
                  18th Street

GoFares offer Washington, D.C.-area travelers simplified and permanent
fares up to 74 percent lower than before, for travel on 22 initial routes
from Ronald Reagan Washington National and Washington Dulles International
airports. Over 100 US Airways employees, including Seth, are performing
“unbelievable” acts of kindness as part of a nine-day campaign to tell
Washingtonians about their new, permanent local GoFares. For more
information or to book GoFares, visit


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