Award-winning Caribbean Star Airlines
has joined BSP UK, opening up distribution of its tickets through IATA
travel agents and tour operators. The move will assist Caribbean Star in
meeting its growth target of 20% for 2004. The airline’s fleet of ten Dash
8 aircraft is also set to increase to twelve by 2005.
Director of Marketing, Sandra Scotland, commented, “The UK is a key growth
area for Caribbean Star and our membership of BSP UK will allow us to meet
the needs of the UK market more effectively. Our focus for development is
very firmly on the UK and we will be working closely with our partners in
this market to realise our full potential.”
Lynne Morris of LCM Communications was appointed earlier this year to
provide marketing and public relations services for the airline in the UK
and Europe, with a particular focus on developing relationships with tour
operators, the travel trade and the conference/incentive market, as well as
bringing the airline to a wider audience through targeted consumer PR.
Caribbean Star’s fleet includes seven new 50-seat DASH 8-300 aircraft with
all-leather seating, with plans for a further three by the end of the year
which will replace existing 37-seat DASH 8-100’s, giving the airline the
newest fleet in the Caribbean.
Caribbean Star launches a new service between Antigua and Las Americas
(SDQ), Santo Domingo commencing November 2004, subject to government
approval. The service will operate three times per week on Monday, Wednesday
and Saturday, departing Antigua at 10.30am and departing Las Americas at
1.15pm local time.
The airline will also focus on developing its interline partnerships with UK
carriers as well as improving connectivity with international scheduled
arrivals and departures.