Record Bookings Reported Through SabreSonicWeb
Sabre Airline Solutions
reported that the dollar value of airline tickets booked
through SabreSonic Web, a powerful airline direct booking tool, now tops
$250 million per month. This represents nearly 80 per cent growth of total
SabreSonic Web bookings over a twelve month period. By the end of 2004,
Sabre Airline Solutions expects the dollar value of tickets booked through
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SabreSonic Web to exceed $3 billion, and the number of tickets booked to
exceed 9.5 million tickets.
“We have made the investments to provide the most distribution options
available in the industry,” said Gianni Marostica, president of Airline
Passenger Solutions at Sabre Airline Solutions. “SabreSonic Web addresses
airlines’ desire to offer travellers increasingly higher levels of service,
while at the same time attaining maximum operational efficiencies at the
lowest possible costs. By allowing passengers the convenience and
flexibility of shopping and booking online, carriers can achieve both.”
SabreSonic Web is part of the full SabreSonic suite, the first and only
passenger management solution built on new generation technology. The
SabreSonic suite uses industry standard programming instead of proprietary
systems for critical airline operations such as pricing and shopping for
airline travel, ticketing and day-of-travel operations. This makes it
significantly easier, faster and cheaper to implement new customer-oriented
functionality.
SabreSonic Web encourages traveller self service by offering a variety of
full-service features. Travellers can complete basic bookings and
cancellations online. Hotel and car booking modules promote the airline
website as a single stop for travel and encourage travellers to book with
the carrier’s hotel and car partners.
The offering also includes robust shopping and pricing tools. The
SabreSonic Web air search page offers travellers the ability to book by
itinerary or price, request non-stop flights, and select from one-way,
round trip or multiple destination searches. SabreSonic Web can also be
configured to provide separate storefronts for specific airline needs such
as corporations and travel agents. This helps carriers better serve the
specific needs of various customer segments.
“SabreSonic Web successfully delivers on an airline’s requirements to drive
online self service, provide robust shopping capabilities, leverage and
enhance airline product offerings and offer the flexibility to tailor the
online channel to meet the airline’s distribution objectives,” Marostica
continued. “And in doing so, airlines will find that they open new sources
of revenue and secure customer loyalty.”
SabreSonic Web can be purchased by airlines as part of the full line-up of
SabreSonic open systems offerings, or carriers can choose to implement the
offering as a stand-alone component. Sabre Airline Solutions is the only
technology provider that is selling passenger solution components as well
as a full service solution. This component approach enables carriers to
take advantage of the new Internet booking engine that is easily
configurable to be compatible with airlines’ legacy systems, even if they
use an airline’s in-house or third party reservations system.
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