Millennium Hotels Joins Rewards Network

15th Jun 2004

In the global hospitality
market, there is stiff competition to provide a variety of hotel styles
with optimum standards of excellence in service and amenities, especially
to attract people who travel often. Realizing the value of building
customer loyalty and longer guest stays through innovative electronic
information distribution channels, Millennium Hotels and Resorts, a
division of London- based Millennium and Copthorne Hotels, has joined
Rewards Network Hotels (formerly Hotel Rewards by iDine), one of the most
extensive hotel rewards programs in the industry. With destinations in
premier locations in major- gateway and prominent business destinations
around the world, Millennium Hotels and Resorts offers four-star, deluxe
accommodations and consistent standards of excellence for business and
leisure travelers. Rewards Network Inc. is one of the nation’s leading providers of loyalty
and rewards programs. By booking hotels online at or calling Rewards Network Hotels toll-free
reservations number, Rewards Network(SM) members can earn up to 15%
Cashback Rewards(SM) or up to 10 airline miles for every dollar spent on
the room rate. With 3.4 million active members, Rewards Network offers
Millennium an extensive network of business and leisure travelers from
which to attract new guests and repeat visits.

“We are extremely pleased to be in partnership with Millennium Hotels and
Resorts,” said George S. Wiedemann, president and CEO of Rewards Network
Inc. “Business and vacation travelers alike will benefit from all that
Millennium Hotels and Resorts has to offer, and with all 14 U.S. locations
participating in the Rewards Network program, Millennium Hotels and
Resorts is a great addition for our members.”

Millennium Hotels and Resorts is a division of Millennium & Copthorne
Hotels plc (M & C), the London-listed international hotel arm of the Hong
Leong Group Singapore. It owns and operates 91 hotels in 16 countries and
is the 35th largest hotel group in the world and Singapore’s largest hotel

“Rewards Network promotes value over discounts, increasing revenue in our
properties,” says Diarmaid O’Sullivan, Millennium’s Regional Director of
Marketing for North America. “We are excited about the potential results
this distribution channel will generate for our Millennium Hotels &


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