Sun-Sentinel.com
has launched SouthFlorida.com , a new website
that includes the most comprehensive guide to entertainment in the entire
South Florida tri-county area. The site’s slogan, “Have more fun!”
summarizes its mission.“SouthFlorida.com fills the void for a complete entertainment guide to all
of South Florida, including Palm Beach, Broward and Miami-Dade counties,”
said Sun-Sentinel Company Director of New Business Development and
Sun-Sentinel.com General Manager Gary Farnsworth.

The site features searchable databases of more than 1,600 local restaurant
reviews, movie reviews, and a complete calendar of local event
information. It also features in-depth details about the hottest
nightspots in the tri- county area, and attraction and visitor’S guides
spotlighting South Florida’s best beaches, tourist attractions and weekend
getaways. SouthFlorida.com also aims to attract an 18-54 year-old audience
by providing “lighter” entertainment, celebrity and “Strange But True”
news.

“We look forward to expanding our reach both geographically and
demographically with SouthFlorida.com,” said Farnsworth. “Residents of
Palm Beach, Broward and Miami-Dade counties, which make up the newly
designated South Florida Metropolitan Statistical Area (MSA), all can
identify with the all-encompassing domain name of SouthFlorida.com.”

“SouthFlorida.com will also help grow the Sun-Sentinel brand,” said
Farnsworth. “Through cross promotion with our multimedia partners, we
anticipate that SouthFlorida.com will ultimately drive readers back to the
Sun-Sentinel, Sun-Sentinel.com and our other print, television and online
products.”

Sun-Sentinel Company serves the news and information needs of South
Florida through its South Florida Sun-Sentinel daily newspaper, Sun-
Sentinel.com website, el Sentinel weekly Spanish language newspaper,
weekly community newspapers, niche publications, and television and radio
partnerships. Sun-Sentinel Company also works closely with WB39, the WB
network affiliate serving South Florida also owned by Tribune.
Sun-Sentinel Company is a subsidiary of Tribune Company .
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