bmi joins forces with Save the Children

14th Jun 2004

bmi, the UK’s second largest full service scheduled airline, launches an onboard fundraising scheme today in aid of Save the Children.
Passengers will be invited to donate any left over foreign currency when they leave the aircraft, using special envelopes provided.Ê If they have no foreign currency but would like to donate, sterling will also be welcomed.

bmi has worked with Save the Children for many years and in 2003 made the relationship official by committing to raise £100,000 for the charity’s work with vulnerable children over the following three years.Ê The foreign coin collection will contribute to the money being raised by bmi to support the charity’s work.Ê

One project being supported by bmi is in Cuba.Ê The charity works with socially disadvantaged children from poor families in Old Havana to improve their lives and futures.Ê Some of the money donated by passengers will be used to provide training for young people in mechanics and carpentry to help their employment opportunities.Ê In addition funds will be used to help maintain a drop-in centre to provide positive recreation opportunities such as music, theatre and dance together with a peer education programme on sexual reproductive health and drugs abuse.Ê

Adrian Parkes, bmi commercial director, said: “bmi is proud to be supporting Save the Children and, together with our passengers and staff, helping to improve quality of life for children around the world. Every little counts and even just a handful of loose change can help make a difference.”

Sarah Bateson from Save the Children said: “We are working hard to reduce poverty and social exclusion in Cuba.Ê The children we work with desperately need our help.Ê We thank bmi for their three-year commitment to us, and pass on our thanks to all bmi’s passengers who are motivated to give.Ê The money raised will make a crucial difference to the lives of these children”




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