Choice Hotels Joins

9th Jun 2004

Continuing to expand its
membership base of hotels, motels, and resorts, announced
that Choice Hotels International is the latest hotel partner of the
global, one-stop, hotel search engine and super site. The partnership provides a distribution channel for each of Choice Hotels’
brands, which include Comfort Inn, Comfort Suites, Quality, Clarion, Sleep
Inn, MainStay Suites, Econo Lodge, and Rodeway Inn. By linking to each
property’s own page on the Choice Hotels website to generate bookings,
this arrangement allows each hotel to have complete control over pricing
and promotion of discounts, without the hassle of managing separate
inventory, allotments or commissions.

“We are very pleased to offer our visitors access to Choice Hotels’
extensive list of US properties,” said Mr Avi Goldstein, President & CEO
of “The Choice website is one of the largest hotel sites
in the world, and it is a great asset to our hotel database. Our goal is
to provide the most thorough dataset of property information to
hotel-seekers worldwide, while giving them access to competitive room
rates. By connecting directly to each hotel’s webpage, the
user knows that the price of their hotel room has not been inflated by the
typical fees and commissions associated with third-party reservation

In addition, users can take advantage of the “Best Choice
e-Rate Guarantee” which offers a 10% discount to anyone who finds a lower
rate for the same room and date from any other online source.

“Choice Hotels’ online guarantee program, which encompasses over 3,500
domestic properties, is an ideal fit for our site,” said Mr. Karmelo
Dominguez, Executive Director of Sales, “We can offer our
travelers the lowest available hotel rate in practically any city in the
US, without jeopardizing the hotels’ pricing integrity. This is the future
of the online hotel industry, which is slowly breaking away from its
dependence on discount/consolidator websites.”

“We have worked with countless hotel websites and vendors, and the model offers a very interesting and new approach to online
marketing,” said Mary Beth Knight, vice president, E-Commerce of Choice
Hotels. “The implementation of all of our properties was virtually
effortless, and since hotel rates and availability are derived directly
from the Choice Hotels website, no ongoing maintenance is required.”


Offering an extremely user-friendly interface and an information-packed
site,, the world’s largest hotel search engine, makes it
easy for travelers to research more than 40,000 hotels in all 50 U.S.
states and throughout the world.

Unlike other more limited travel websites, which provide access to
directory-style, filtered hotel information, a search on,
the Official Hotel Search Engine, results in a list of dynamic links which
connects the user directly to each hotel’s own website. Searches can be
made in luxury, budget, corporate, boutique, resort, motels, extended stay
as well as other hotel categories. is one of the very few worldwide travel portals that has
not migrated to either a wholesaler, wholesaler affiliate, or a “Pay Per
Click” model. Rather, for a fixed monthly fee they simply feed targeted
web traffic directly into hotel property websites via hyperlinks. The
property’s own “Booking Engine” is used to make the transaction and
affords the property the opportunity to participate in Online Distribution
without the concerns found in traditional Merchant Wholesale Internet
Travel sites i.e. highly discounted net rates driving down ADR and
management of cumbersome extranet inventories.

The pricing model is based on each hotel’s subscription
level - with a variety of placements available to increase visibility and

Visit, the Official Hotel Search Engine, to
explore the wealth of information provided, and plan your next vacation or
business trip. For further information, inquiries can be sent to:
[email protected], or you can contact 718-730-6000.



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