Worldwide lodging franchisor Choice Hotels International today announced the signing of a three-year partnership with the Ladies Professional Golf Association (LPGA), making Choice Hotels the Official Hotel Partner of the LPGA.
“Our agreement with Choice Hotels International extends to all facets of our organization—from the tour players to teaching and club professional members, to staff and caddies,” said Ty M. Votaw, LPGA commissioner. “We are proud to align the LPGA with the Choice Hotels’ brands.”
The three-year deal includes advertising during the LPGA telecasts on ESPN, ESPN2 and the Golf Channel, prominent display of Choice’s brands on the LPGA website with lists highlighting specific hotels located near a particular event, an on-site presence at LPGA tournaments and the rights to the LPGA-licensed marks.
“On behalf of the LPGA, I’d like to welcome Choice Hotels into the LPGA sponsorship family,” said Keith Cutler, LPGA senior vice president of national partnerships. “We look forward to working closely with Choice Hotels to help grow their business and build a long-term relationship between our organizations.”
Choice Hotels will provide the LPGA and its participants with a centralized telephone number for hotel reservations and discounted room rates at more than 3,500 properties in the United States and Canada.
“Sports fans represent a huge and loyal market for our hotels,” said Wayne Wielgus, senior vice president of marketing for Choice Hotels. “We are proud to add the prestigious LPGA to the more than 30 sports organization partnerships we’ve developed over the past three years.”
“In addition to advertisements during televised LPGA events, Choice will have the opportunity to provide the hundreds of players and administrative staff of the LPGA with quality accommodations at more than 3,500 locations,” Wielgus said.
This year alone Choice Hotels has signed 16 partnerships with sports organizations, including USA Climbing; Ladies Professional Racquetball Association (LPRA); World of Outlaws (professional sprint car racing); California Youth Soccer Association-South and National Soccer Coaches Association of America.
“We are thrilled to form this new partnership with the LPGA,” said Donald Crawford, director of sports marketing for Choice Hotels. “This is an excellent opportunity to increase consumer awareness of our brands not only to golfers, but to leisure travelers as well.”