Beach resort and spa targets new market niche.
The National Corporation for Tourism & Hotels (NCT&H) in Abu Dhabi has announced it will open the emirate’s first luxury boutique resort in autumn this year.The Al Raha Beach Hotel will have 86 rooms and 13 suites, as well as 24 chalets, and will target both European and regional visitors, offering a full range of resort facilities including a professional spa.
Located close to the airport and golf courses on the Al Raha corniche - currently under development adjacent to a newly developed shopping mall offering international retail shops, restaurants and other family entertainment facilities - the hotel will feature a private beach and sea-facing accommodation as well as a luxurious spa.
Abu Dhabi authorities are currently investing heavily in its tourism infrastructure in a bid to establish the emirate as a destination on the global travel map, and NCT&H is leading this development with a range of new products and plans for the future.
According to a spokesperson, the company has identified the need for further resorts catering to the distinct requirements of the GCC and overseas tourist market, including a 109-room five-star hotel at Jebel Dhanna on the west coast of Abu Dhabi emirate - also due to open later this year, next to the existing Dhafra Beach Hotel.
Other NCT&H properties include the 66-room Liwa Hotel, overlooking an oasis in the Liwa dunes, plus the 50-room Mirfa Hotel and the 120-room Mafraq Hotel and Dhafra Beach Hotel.
The corporation also operates transport, tours and catering divisions to provide a full range of hospitality services for the emirate of Abu Dhabi.
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