Carlson Hotels Announces New Business and Brand Building Strategies

Carlson Hotels Worldwide announced a variety of new business building and brand defining strategies here this week during its
four-day, 2004 Annual Business Conference as nearly 900 participants and
guests gathered for the event from around the world. Focusing on the
creation of a “Brand New World” of opportunity in the travel industry, the
conference included hotel owners, franchisees, partners, managers, vendors
and employees from the Carlson organization and its five hotel brands: Regent
International Hotels; Radisson Hotels & Resorts; Park Plaza Hotels & Resorts;
Country Inns & Suites By Carlson and Park Inn hotels.

Following are news highlights which were announced at the conference and
electronic links to stories that will provide additional information:

Radisson Hotels & Resorts announces new brand defining bed—-Radisson
Sleep Number Bed—-in exclusive agreement with Select Comfort

Carlson Hotels Worldwide announces new global charity partner, the World
Childhood Foundation

Carlson Hotels Worldwide pursues diversity strategy in its hotel development

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Carlson Hotels Worldwide announces innovative new “e-consulting” service
for hotel properties to master the complexities of web-based business delivery

Radisson Hotels & Resorts launches new “Express Yourself” service, enabling
new guest choices

Country Inns & Suites By Carlson partners with nationally acclaimed children’s
book, A Series of Unfortunate Events: The Bad Beginning by Lemony Snicket,
in comprehensive family travel promotion
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