Accor Launches ‘Accor Hotel Destinations’

1st Jun 2004

Accor is launching a new promotion aimed at highlighting the group’s unique ability to offer an extensive range of hotel options in Asia’s hottest destinations. “Accor Hotel Destinations” is being launched as Accor’s hotel network in Asia expands rapidly, with the group now offering over 100 hotels in twelve countries across the continent.

The promotional campaigns will feature prime destinations and offer exclusive packages to enable business and leisure travellers the opportunity to choose from Accor’s full range of brands in each destination.

During the initial phase from 1 June to 30 September, Accor Hotels Destinations will highlight Bali, Bangkok, Beijing, Hong Kong, Jakarta, Seoul, Singapore, Shanghai and Vietnam. For each destination a range of Accor hotels will offer special packages.

“What sets Accor apart is that in most of the destinations we are able to offer everything from 5-star through to economy hotels, apartment-style to traditional hotel accommodation, and different areas within the city,” said Accor Senior Vice President Sales and Marketing - Asia Pacific, Ray Stone.

“For instance, in Bali, we will have five hotels by the end of the year that offer a complete range of accommodation choices. From the top end Sofitel Seminyak, through to the mid-market Novotel and Mercure brands - including a rebranded Raddin hotel on the Sanur beachfront - all the way through to the Ibis Legian, which we are taking over and rebranding after a major refurbishment. So in one magnificent destination, travellers will have a complete range of options that they can select according to location, price range, or hotel style.


“There has been rapid increase in intra-Asia travel and with the growth of low-cost air carriers in Asia we are anticipating that leisure travel willÊ continue to grow strongly for the next few years. Our product is ideally suited and priced for the new market of travellers that our coming out of China, India and established markets such as Singapore, Hong Kong and Thailand.

“Promotions in specific markets will be geared to destinations popular in those markets, but we will also help to build the profiles of destinations, especially if air carriers increase access to these destinations easier.”

Mr Stone said the campaign would be Accor’s most extensive initiative in Asia for a number of years and highlighted the group’s position as Asia Pacific’s largest and most dynamic hotel group.


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