easyJet Launches New European Campaign

27th May 2004

has initiated a new Europe-wide search for airports to be part of its measured expansion plans.Last summer easyJet launched an identical campaign, to which 83 airports responded. From these, easyJet has already announced the establishment of six new airports to the easyJet networkÊ - Berlin, Dortmund, Basel, Cologne, Budapest and Ljubljana - accounting for 27 services per day, or almost three million passengers a year.

easyJet has very strict criteria for its airport selection and its requirements this year are exactly the same asÊ those ofÊ last year.Ê The airline is looking particularly for airports with access to attractive markets and that are willing to work with easyJet to make the airport experienceÊ for customers more efficient and cheaper.

Only airports that meet the following criteria will be considered:

áÊÊÊÊÊÊ Does your airport wish to grow in the low-cost market?

áÊÊÊÊÊÊ Does your airport have access to an attractive market?

áÊÊÊÊÊÊ Can your airport support 20-minute aircraft turnarounds?

áÊÊÊÊÊÊ Can your airport demonstrate market opportunities to multiple easyJet destinations?

áÊÊÊÊÊÊ Is low-cost part of your strategy?

Ray Webster, easyJet Chief Executive, commented: “There are numerous opportunities for growth in Europe and at any one time we are always talking to many airports. We are in a buyer’s market in Europe for airport services.Ê Our challenge is narrowing down the airport opportunities to those that meet our criteria.

“In line with the way we run our business, we are specific and open with our requirements. By asking airports to self-select according to our strict criteria, we are outsourcing the selection process to the airports themselves. I was delighted with the results of the same competition last year, when six airports were successful, including our major new base at Berlin Schoenefeld.


“Too many airports and other parts of the aviation supply chain need to examine all aspects of their own businesses in order to reduce costs by becoming more efficient so customers benefit in the form of lower fares. The industry is in the process of moving away from its old cost-plus mentality to a new way of thinking which rewards efficiency. Some airports get it: others don’t.

“Our competition is about finding those airports that want to work with us as partners. Low-cost airlines are now an established and growing part of European air travelÊ - and we’re one of the leaders. We’re inviting Europe’s airports to be part of our growth.”


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation