bmi Selects Sabre Airline’s Fare Management Technology
bmi
Selects Fare Management Technology From Sabre Airline Solutions
bmi has signed a deal with Sabre Airline Solutions for its advanced Sabre
AirPrice fares management system, the first member of Star Alliance to do
so.
Currently in use by 17 of the world’s airlines, the new technology will
help bmi improve profitability through tactical and strategic analysis and
ADVERTISEMENT
management of fares. It offers powerful data query tools that help pricing
analysts examine relative market data, including competitors’ fare changes,
to make better decisions faster.
“We are very pleased to be implementing the AirPrice system, which will
complement other Sabre Airline Solutions products currently in use, such as
the Sabre AirMax revenue management system,” said Adrian Parkes, bmi
commercial director. “We look forward to reaping the benefits of a fully
automated pricing solution.”
The technology will streamline bmi’s process of tracking daily changes to
industry fares by maintaining all ATPCO published fares in a common
database, enabling the carrier to retrieve both published and unpublished
fares by origin and destination.
The AirPrice system also offers the ability to produce a wide range of
standard or customised reports on a regular or ad hoc basis. bmi expects a
sustainable revenue improvement with the implementation of this technology
solution.
“We have a very strong relationship with bmi that began eight years ago
with their implementation of our AirMax revenue management system,” said
Vinay Dube, vice president, Sabre Airline Solutions, Europe, Middle East
and Africa region. “The AirPrice system will integrate bmi’s pricing and
revenue management systems, allowing the carrier to manage its growing
network, while maximising its revenue across all competitive opportunities.
We have made significant investments, based on EMEA customers such as bmi,
to make sure our technology can provide a tightly integrated solution that
helps drive down costs and drive up revenues. These investments made over
many years are resulting in smart technology solutions that customers can
access today and providing results today - rather than future timetables
with unproven returns.”
——-