Prime Gets First California Property

24th May 2004

Prime Hospitality Corp. has added the fifth property to its growing PRIME Hotels & Resorts portfolio with the conversion of the Wyndham Sunnyvale to PRIME Hotel Sunnyvale.The first California property to join the new upscale, full-service hotel brand, PRIME Hotel Sunnyvale, situated in the heart of the Silicon Valley with 180 guest rooms and 18 suites, is one of the area’s top properties serving both the business and leisure market.

This new addition to the chain is the second of 12 Wyndham hotels being converted to the PRIME Hotels & Resorts brand. These 12 hotels add a total of 2,321 rooms and 48,229 square feet of meeting space. With 10 more Wyndham conversions transitioning over the next two months, upon completion, the hotel chain will boast 15 properties in major markets coast to coast, including Atlanta, Seattle, San Diego, northern New Jersey and Phoenix.

“The first two Wyndham conversions position PRIME Hotels & Resorts on the country’s west coast, moving forward with our plans to offer upscale properties nationwide,” states A. F. Petrocelli, Chairman and CEO of Prime Hospitality Corp. “Our goal is to build a strong portfolio of properties in key cities coast to coast, delivering quality and great service to the business and leisure traveler.”

PRIME Hotel Sunnyvale is richly styled in contemporary design, with high- end room features including award-winning Herman Miller(R) Aeron(R) chair seating, two-line cordless phones, free high-speed, wired and wireless, Internet connection, pillowtop mattresses and shower massagers.

In addition to 2,200 square feet of flexible, state-of-the-art meeting space with wired and wireless connection, the property features a fitness center, outdoor heated pool and Jacuzzi.


Ideally situated in the business hub of Silicon Valley, it is close to corporate headquarters and military facilities, as well as Paramount’s Great America theme park, shopping at the Great Mall and Valco Fashion Park, Triton Museum of Art and Bayland’s Park Nature Preserve. For sports events, the hotel is within walking distance of the Twin Creeks Sports Complex.

On the culinary side, the intimate and elegant Terra Nova Bar & Grille is open for breakfast, lunch and dinner, serving innovative California-Italian cuisine. Breakfast serves up a bountiful buffet, lunch highlights includes the signature pasta bar, and an extensive dinner menu offering everything from seafood to steak and pasta. Cocktails are served in the Lobby Lounge.

As part of the brand’s bold move into the upscale full-service hotel arena, and to differentiate itself in that marketplace, PRIME Hotels & Resorts is providing free and unlimited wired and wireless, high-speed Internet access at all of its properties. Furthermore, as members of the Prime Rewards loyalty program, guests staying at PRIME Hotels & Resorts can choose their own, favorite Welcome Amenities that will be in their guest room awaiting their arrival. Prime Rewards members also earn both points and miles for FREE nights and FUN flights as a participant in its Prime Rewards loyalty program. Members will also earn a minimum of 500 airline miles per stay.

Prime Hospitality Corp. launched the PRIME Hotels & Resorts brand in January 2003 with the conversion of the Sheraton Saratoga Springs to PRIME Hotel & Conference Center - Saratoga Springs, NY. In March of this year, the chain expanded with the re-branding of the Radisson Hotel & Suites, Fairfield, NJ and the Radisson Suites, Secaucus, NJ, and on May 12 it converted the first of 12 Wyndham hotels (in Salt Lake City) to the PRIME Hotels & Resorts brand. The Wyndham conversions will bring the PRIME Hotels & Resorts hotel count to 15 properties coast to coast.

In December 2003, Prime Hospitality Corp. entered into a management agreement with Hospitality Properties Trust (HPT) for 24 AmeriSuites hotels and 12 full-service Wyndham hotels to be re-branded under PRIME Hotels & Resorts chain. The agreement became effective on January 1, 2004 for the AmeriSuites hotels and February 1, 2004 for the PRIME Hotels & Resorts hotels. Also, as part of the agreement, HPT will provide $25 million during the first two years to pay for re-branding and other capital improvements on the 36 hotels.


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