Worldwide lodging franchisor
Choice Hotels International has signed on as the exclusive hotel category
advertiser in NBC’s telecast of the 2004 Summer Olympic Games. More than
10,000 athletes from more than 200 nations will compete for the Gold in
over 300 events, broadcast on NBC from August 13th through August 29th.
According to Wayne Wielgus, senior vice president of marketing for Choice
Hotels, the company’s advertisements throughout the August telecast will
promote the company’s fall promotional campaign, as yet unannounced.
“NBC’s telecast of the 2004 Summer Olympic Games represents a tremendous
opportunity for us to get our message out to the millions of people who
will be glued to their television sets, waiting to see the next great
moment in sports,” said Wielgus. “The games in Athens will unite the
worldwide community, and as a leader in global hospitality we are proud to
be a part of the excitement.”
Choice Hotels’ advertisements will begin airing on August 13 and will be
shown on the NBC, MSNBC, CNBC and Bravo networks.