‘Wake Up a Winner’ at Choice Hotels This Summer

Worldwide lodging franchisor
Choice Hotels International is launching “Wake Up a Winner” this summer—
a sweepstakes promotion that includes a Grand Prize trip to Athens, Greece
for this summer’s events.
Visitors to choicehotels.com, the company’s web site, may enter the “Wake
Up a Winner” sweepstakes beginning June 7. Grand Prizes include trips for
two to the events in Athens, Greece, as well as Rome and London, complete
with airfare, hotel accommodations and $10,000 in spending money.
Additional Grand Prize trips for two to National Park sites throughout the
U.S., including airfare, hotel accommodations and $5,000 in spending
money, will also be awarded.
Two Grand Prize Athens trips will be awarded, with the drawing on July 15.
Two Grand Prize National Parks trips will be awarded, with the drawing on
September 15.

Additionally, guests at any Choice brand hotel—Comfort Inn, Comfort
Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and
Rodeway Inn—will have a chance to win additional prizes throughout the
summer. “Wake Up a Winner” Scratch and Win cards, distributed to each
guest, will award prizes ranging from, points/stamps for Choice Hotels’
Choice Privileges and EA$Y CHOICE reward programs, to one million frequent
flyer miles with participating airlines, to digital cameras, to discounts
off of future stays. “Wake Up a Winner” Scratch and Win cards will be
distributed at domestic hotels beginning June 7 and ending August 29 or
while supplies last.

Beginning in June, Choice Hotels will launch a series of advertisements to
promote the “Wake Up a Winner” sweepstakes. Ads will run on major cable
networks including CNN, ESPN, The Discovery Channel and the Weather
Channel, while print ads will run in national and trade publications.
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