e-Travel Unveils New Faring Technology

e-Travel
today announced the availability in June of new faring technology that enables airlines to market their fares more effectively online and achieve ambitious growth targets.Ê


Planitgo Flex Pricer [Calendar] offers best-of-breed global faring technology by combining excellent merchandising capabilities with a calendar display and unmatched scalability levels.Ê Following the launch of the previous version of Planitgo Flex Pricer in June 2003, six airlines have already adopted Amadeus e-Travel technology, including Qantas, Iberia, Finnair and bmi.Ê All have seen an increase in online bookings, as high as 60% in the case of Iberia.


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According to the recent 2004 PhoCusWight Consumer Travel Trends Survey (sixth edition), the top three factors influencing what online travel booking site consumers choose to book with are: the breadth of flight options, lowest price and ease of use.


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Planitgo Flex Pricer [Calendar] provides the opportunity for airlines to meet these needs by enabling sites to display more fare options across different times, fares classes and dates - on a single screen.Ê This in turn decreases calls to the airline’s call centre and improves yield by encouraging up-selling on the airline’s website as customers are given the ability to make the most advised decisions on flexibility, availability and the best deal.


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Ian Wheeler, Managing Director of Amadeus e-Travel, said “Consumers expect to get the best deal online and are prepared to search multiple sites to ensure their needs are met.Ê Planitgo Flex Pricer [Calendar] provides airlines with the ability to offer consumers the choice between price, schedule and fare flexibility.Ê Flex Pricer [Calendar] enables airlines to up-sell fares, therefore increasing the airlines’ revenue and improving yield as customers determine which is the critical factor within their purchase decision.”


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“Our ASP-based technology also ensures that as our customers’ online presence grows, their sites are able to cope with ever-increasing traffic surges while still delivering on service.Ê The first version of Planitgo Flex Pricer has proved itself to be very successful and we are convinced that with this latest technology, our customers will achieve even greater online results.”Ê


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The solution supports most types of fares, one-way or full itinerary faring structures, and provides clear explanations of fare rules in plain and understandable language.ÊÊ


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