Prime Hospitality Corp. , today announced the conversion of the first of 12 Wyndham properties to
its new upscale, full-service hotel brand, PRIME Hotels & Resorts. The
PRIME Hotel Salt Lake City Convention Center becomes the fourth hotel in
the developing brand, with 11 more Wyndham conversions transitioning over
the next two months.
The Wyndham conversions bring to the PRIME Hotels & Resorts brand 12 new
hotels in eight states, adding 2,321 more rooms and 48,229 square feet of
meeting space. Upon completion, the hotel chain will boast 15 properties
in major markets coast to coast, including Atlanta, Seattle, San Diego,
northern New Jersey and Phoenix.
“With the economy on the rebound, it is the ideal time for us to move
forward with our plans to build a nationwide, full-service brand that is
driven by customer preference, quality and service,” says A. F.
Petrocelli, the Chairman and CEO of Prime Hospitality Corp. “We are right
on target to strategically expand our portfolio, with a new conversion
averaging every week over the next few months.”
As part of the brand’s bold move into the full service hotel arena, and to
differentiate itself in that marketplace, PRIME Hotels & Resorts is
providing free and unlimited Internet access at all of its properties.
Furthermore, as members of the Prime Rewards loyalty program, guests
staying at PRIME Hotels & Resorts can choose their own, favorite Welcome
Amenities that will be in their guestroom awaiting their arrival! Prime
Rewards members also earn both points and miles for FREE nights and FUN
flights as a participant in its Prime Rewards loyalty program.
Nestled in a valley bounded by the Wasatch Mountains, the PRIME Hotel Salt
Lake City Convention Center is ideally located adjacent to the Salt Palace
Convention Center and close to shopping, dining, the Delta professional
sports Center, Gateway Open-Air Mall, Temple Square and the Family History
Library. Seven world-class ski resorts are under an hour’s drive.
The 381 guest rooms and seven suites boast a contemporary design,
featuring an expansive work area, award-winning Herman Miller(R) Aeron(R)
chair seating, two-line speaker phones and high speed Internet connection.
In addition to 15,000 square feet of meeting space, the property features
a fitness center, indoor heated pool, sauna and whirlpool, business center
and airport shuttle.
The signature High Rock Steakhouse, with its views of majestic mountains,
wood paneled walls and comfortable atmosphere, serves slow-roasted Prime
Rib, Prime steaks, fresh seafood, pastas and daily specials. The High Rock
Lounge features a cigar lounge, an extensive selection of top microbrews,
light snacks, appetizers, sandwiches and salads.
Prime Hospitality Corp. launched the PRIME Hotels & Resorts brand in
January 2003 with the conversion of the Sheraton Saratoga Springs to PRIME
Hotel & Conference Center - Saratoga Springs, NY. In March of this year,
the chain expanded with the re-branding of the Radisson Hotel & Suites,
Fairfield, NJ and the Radisson Suites, Secaucus, NJ. The Wyndham
conversions will bring the PRIME Hotels & Resorts hotel count to 15
properties coast to coast.
In December 2003, Prime Hospitality Corp. entered into a management
agreement with Hospitality Properties Trust (HPT) for 24 AmeriSuites
hotels and 12 full-service Wyndham hotels to be re-branded under PRIME
Hotels & Resorts chain. The agreement became effective on January 1, 2004
for the AmeriSuites hotels and February 1, 2004 for the PRIME Hotels &
Resorts hotels. Also, as part of the agreement, HPT will provide $25
million during the first two years to pay for re-branding and other
capital improvements on the 36 hotels.