Southwest Reports Growth for Corporate Booking Tool

12th May 2004

Nearing its fourth year in
operation, SWABIZ from is growing in popularity as a free
online corporate booking tool. In the first quarter of 2004, Southwest
Airlines’ SWABIZ logged 88 percent more bookings from its registered
corporate Customers than in the first quarter of 2003.

“We are incredibly pleased with the way our corporate Customers have
accepted SWABIZ and the cost saving advantage it offers to their
individual company’s bottom line,” said Rob Brown, the Southwest Airlines
marketing director leading the SWABIZ sales team. “By providing
Southwest’s everyday low fares without any strings attached such as
transaction, set-up and change fees, minimum revenue requirements, or a
mandatory Saturday night stay, our Customers continue to demonstrate that
SWABIZ is a favorite item in their business travel tool box.”

Southwest Airlines recently announced the creation of a full-time sales
force ( ) to
focus on the growing demand for SWABIZ. It also said Customers booking
through SWABIZ would continue to receive double credit
( ) in
Southwest’s popular Rapid Rewards frequent flyer program through the end
of 2004. The Company now announces that it has tied SWABIZ into
Southwest’s legendary 24- hour Customer Service support for assistance
with current travel reservations. By calling (800) IFLYSWA (435-9792),
help is just a phone call away.

“There is nothing a Southwest Airlines’ Employee wants to do more than to
assist someone who is in need,” said Scott Anderson, Southwest’s manager
of national accounts. “Whether it’s helping with a problem or just making
travel easier, nothing brings us more satisfaction than to see a happy

Brown and Anderson said that SWABIZ boasts a wide variety of companies
that have integrated SWABIZ into the many different ways they manage their
travel. While SWABIZ offers many advantages, Southwest is still open to
Customer suggestions. SWABIZ recently extended its online rental car
offerings to provide access to a few additional companies with which its
corporate Customers have a preferred relationship. “SWABIZ is already the
most cost-effective online corporate booking tool, we also want it to be
the easiest to use,” Brown said.


Southwest Airlines was presented with the Citizens Funds’ Corporate
Citizenship Award for its excellent employment policies and positive work
environment. Citizens Funds, America’s largest family of socially and
environmentally responsible no-load mutual funds, deems Southwest an
example for other businesses that good corporate citizenship can go
hand-in-hand with strong financial performance.


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