Virgin Atlantic Announces Uniform Restyle

11th May 2004

Virgin Atlantic is pleased to announce the restyle of the uniform for its cabin crew and ground staff.  The current uniform was launched in 1999 and designed by John Rocha.  The restyle, which incorporates feedback from staff and tailoring changes from John Rocha, was implemented to maintain a fresh, contemporary cut whilst improving comfort and fit. 

Sir Richard Branson, Chairman of Virgin Atlantic commented:

“I have always been very proud of the Virgin Atlantic uniform and delighted that we remain ahead of our competitors when it comes to stylish and contemporary designs in our striking signature red.  This restyle is a progression of the original John Rocha design we launched in 1999 and is set to keep our crew in the air and on the ground looking as chic and eye catching as ever.”

Joe Ferry, Head of Design at Virgin Atlantic commented:

“We are delighted to introduce this restyle which is a natural development of the original concept by John Rocha.  We have been working with John and our staff on these changes, with the aim of creating a crisper style and more relaxed appearance with improved functionality.”


John Rocha, internationally acclaimed designer, commented:

“I am delighted to have had the opportunity to revisit the Virgin Atlantic uniform project.  While I believe the original uniform created a great statement, it has been in the air for five years, and as fashion moves on, it is wonderful to be able to move the original concept forward and keep it fresh and contemporary.”

Female cabin crew and ground staff
The jacket for female cabin crew and ground staff has been cut a little closer, to skim the body and accentuate the form.  The neckline of the jacket has been dropped suggesting a more relaxed bearing, while maintaining a smart appearance. Traditional stab stitch details have been introduced on collars reveres, sleeve seams and pockets, progressing the notion of luxury.  The signature etched silver button remains.

The blouse has been replaced with a fresh crisp and modern shirt.  Using a high cotton content fabric in bright sharp white, the detailing is clean and stylish.  The built in stretch in the fabric allows for ease of movement.  The scarf has been cut shorter in red and purple waves of colour.

Male Cabin Crew and ground staff
For the men’s wear, the uniform remains the same with the exception of the tie, which is now a purple colour with a small VA motif, a subtle progression in a stylish way.

Flight Service Managers
For female Flight Service Managers the black blouse has been replaced with a black fresh crisp and modern shirt in a high cotton content fabric.  The male Flight Service Manager’s shirt remains a grey colour, which compliments the new purple tie.

Inflight Beauty Therapists (IFBT)
For IFBT’s the same new styling details have been adopted with open revere, stab stitch and figured silhouette as the cabin crew jacket and skirt.  This is matched with a v-neck cotton lycra t-shirt.

The design and detail of the shoes, handbag and crew bags has also been revisited and refreshed in keeping with the new styling.



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