AJV rebrands to launch Intimate Escapes program

10th May 2004

Air Jamaica, the largest airlift supplier to the Caribbean has suggested that will rebrand its “small hotel offerings” under the banner Intimate Escapes. The renaming will occur this June.High ranking Travel Weekly reported that:

Air Jamaica Vacations (AJV) developed the Intimate Escapes program for Jamaica properties with fewer than 100 rooms. “We don’t want to call them ‘small hotels’ anymore,” said Susanna Mander, director of product development. “We found out through research that ‘small’ doesn’t work; it [signifies] a lot of bad things to people.” The Intimate Escapes category will be marketed in a six-month program called “the Cozy Side of Jamaica.”

The Top Class Escapes product will combine 24-hour personal assistance, private transfers, luxury accommodations, unique excursions, and first-class travel on Air Jamaica.


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