TravelCLICK‘s eMonitor results for the first quarter of 2004 show that worldwide hotel room nights booked electronically through the Global Distribution Systems (GDS) and key Internet sites grew 9.5%. Revenue jumped 15.4%, as average daily rate (ADR) rose 5.3% compared to the first quarter of 2003.Surprisingly, hotel revenue from travel agents increased by 13.3% year-over-year, the greatest jump in well over two years.
This supports the ongoing recovery of business travel within the hotel industry, said Kristina Paider, director of marketing for TravelCLICK. “Travel agent bookings remained the leading component of hotel GDS e-commerce for the first quarter of 2004, representing 83% of the total GDS room nights. Travel agents also produced more profitable bookings, with an ADR that is $34.32 higher than those which originate from Internet sites. The consumer Internet channel experienced the highest growth in room nights, and represented 17% of all GDS and key Internet bookings for the quarter.”
eMonitor results are compiled from TravelCLICK’s comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, SABRE, and Worldspan GDSs. TravelCLICK’s eMonitor data also includes hotel bookings made through third-party Internet Web sites powered by Pegasus Solutions. (continued)