BJ Cunniingham to keynote at CHIC

3rd May 2004

Charismatic and controversial British entrepreneur BJ Cunningham will keynote the Caribbean Hotel Association’s (CHA) upcoming Caribbean Hotel Industry Conference (CHIC 2004) at the Wyndham El Conquistador Resort & Country Club, Fajardo, Puerto Rico, June 13 - 16th, themed “Caribbean Tourism, Stronger Together.’  As the man behind DEATH» cigarettes in the United Kingdom, BJ Cunningham is considered a visionary in the field of provocative brand creation. 
“We’re extremely pleased to have such a creative thinker - albeit unconventional - keynote CHIC 2004,” said Alec Sanguinetti, CHA director general and ceo.  “BJ Cunningham is a wizard at flipping a conservative market and reversing resistance and his keynote address will likely provide insight and food-for-thought on the course our region should chart in the period of recovery that we have entered,” Sanguinetti added.

BJ Cunningham started his career as a teenager importing classic cars from the United States.  He won fame establishing the Enlightened Tobacco Company, PLC in the United Kingdom, and then marketing a cigarette brand named DEATH as the «honest smoke« - his message being that authentic and powerful branding requires the truth.  «The future is about market depth and involvement,’ according to Cunningham.


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