Travelocity Signs Merchant Hotel Agreement With Prime

Travelocity’s merchant hotel
program continues its rapid expansion and now features inventory from
Prime Hospitality Corp. , giving travelers even more hotel options when
planning their trips via the Travelocity(R) hotel and TotalTrip(SM) flight
+ hotel shopping engines.
Prime Hospitality Corp. owns and operates more than 240 hotels throughout
North America under the PRIME Hotels & Resorts(SM), AmeriSuites(R) and
Wellesley Inns & Suites(R) brands.

“Broadening our distribution reach with Travelocity is a solid strategic
fit for our hotel brands,” said DJ Vallauri, vice president of e-commerce
for Prime Hospitality Corp. “Travelocity has a proven chain-friendly
approach and we are confident in their ability to help us effectively
market our wide range of products to their broad membership base. We look
forward to working with them.”

“We continue to grow our merchant hotel program at a faster pace than
anyone in the industry,” said Ross Mantione, Travelocity’s vice president,
partner marketing. “We are thrilled to have Prime Hospitality on board and
are convinced that they will find that our program is focused on both
their needs as well as our mutual customers.”

The roll out of Prime Hospitality merchant inventory on Travelocity has
already begun and more properties are being added daily.

More than 12,000 hotels worldwide currently participate in Travelocity’s
merchant hotel program—the fastest growing independent program in the
industry. In addition to Prime Hospitality Corp., popular chains include
Marriott International, Best Western International, Carlson Hotels
Worldwide, La Quinta Corporation, Choice Hotels International, Wyndham
Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Hyatt Hotels &
Resorts, Cendant Corporation and InterContinental Hotels & Resorts.
Additionally, more than 2,000 well-known independently owned and operated
hotels from across the world participate.

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Travelocity was the first online distributor of its scope to gain access
to rates and availability directly from suppliers’ central reservation
systems. Hoteliers benefit from Travelocity’s seamless technical solution
and have greater merchandising opportunities to more than 41 million
Travelocity members and onward distribution partners through enhanced
hotel descriptions and rate displays on the hotel path, as well as
participation in packaging and cross-sell opportunities. Inventory and
rates can be loaded via the Sabre global distribution system, through the
hotel’s central reservation system or via the Travelocity extranet. Hotels
can obtain more information by sending an e-mail to
[email protected]
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