AMResorts®, presently operating five properties in Dominican Republic and Mexico, will launch Dreams Resorts & Spas, a new brand of luxury, all-inclusive resorts catering to ‘couples, friends and families’ will launch this Summer 2004.
As a critical player in the all-inclusive resort industry, AMResorts has plans to launch resorts in the most appealing tourist destinations. The company’s rapid expansion is well noted; one year ago, AMResorts entered the Mexico market with one resort in Riviera Maya and three in the Dominican Republic and by the end of 2004, six resorts will be included in the company’s portfolio in Mexico alone, for a total of ten resorts.
The company already operates Secrets® Resorts & Spas, a five-star, luxurious all-inclusive resort brand catering to adults and dedicated to vacations for couples, singles and honeymooners, and Sunscape® Resorts & Spas, a first-class, all-inclusive resort brand appealing to families, couples and singles. Secrets® Resorts & Spas is a member of Preferred Hotels and Resorts Worldwide, and is the only all-inclusive resort in the collection to receive this recognition. Sunscape® Resorts & Spas is a member of Summit Hotels & Resorts, a collection of 145 unique and culturally elegant luxury hotels in 100 popular destinations around the world.
Based on the success of the company’s Secrets brand of product, Dreams Resorts & Spas will offer the same high level of service and luxury, however catering to couples, friends and families. The innovative new brand, which will initially comprise of three hotels, is designed to provide discerning leisure travelers with a comfortable, sophisticated place to stay quite unlike anything they’ve ever experienced in an all-inclusive resort vacation.
“We discovered that there was a tremendous niche missing for families and the general leisure traveler that wanted to experience a luxurious all-inclusive vacation experience. The launch of Dreams Resorts & Spas fits that niche and represents an important evolution in the industry, a unique union of leisure and luxury,” said AMResorts® President, Alejandro Zozaya “All Dreams Resorts & Spas will offer the highest level of service to meet every guest’s need and the benefits of our all-inclusive program, while each will have a strong, lavish yet very relaxed atmosphere something which really doesn’t exist in the all-inclusive resort industry today. Dreams will appeal to couples, friends and families.”
Dreams Resorts & Spas will be located in major tourist destinations across Mexico and the Caribbean, with the first three opening in Puerto Vallarta, Los Cabos and Cancun: Dreams Puerto Vallarta Resort & Spa, Dreams Cancun Resort & Spa and Dreams Los Cabos Suites Golf Resort & Spa.
While sharing a common aesthetic and standard of service, each Dreams Resort will have its own distinct personality, bringing together the best of what each destination has to offer. Featuring comfortable and spacious guestrooms and an upscale environment throughout, Dreams Resorts & Spas will guarantee the reliability and superior level of service and amenities which discerning leisure travelers require.
Among the guest facilities planned at Dreams Resorts & Spas are fully-appointed guest rooms with stocked mini bars replenished daily; a variety of gourmet restaurants; room service; a full-service spa and health club with the most advanced equipment and treatments available; live entertainment; casual lounges and bars; an array of land and water sports, the unique “Explorer’s Kids Club” & Teen club, tennis clubs and poolside scuba lessons and close proximity to some of the best golf courses in Mexico.