Delta and Columbia House Announce Marketing Partnership

29th Apr 2004

Delta Air Lines today
announced that SkyMiles program members may now earn 3,000 bonus miles
when enrolling in and purchasing DVDs from the Columbia House(R) DVD Club.
The Columbia House Company is one of the world’s largest direct marketers
of DVDs, videos and music home entertainment products.
“We expect our partnership with Columbia House to be popular since our
‘on-the-go’ members can now earn miles while ordering DVDs for themselves
or as a gift online or via the telephone,” said Christine Pierce, Delta’s
director of Partnership Marketing. “Additionally, this partnership is a
great way for members to build a DVD collection to watch on their laptop
computers while in flight or while in the airport.”

“Columbia House welcomes Delta’s SkyMiles program members to its extremely
popular DVD Club,” said Terry Macko, senior vice president of new member
marketing. “SkyMiles program members are busy people and this promotion
provides them with an excellent opportunity to earn thousands of miles
while enjoying great savings when they purchase newly released DVDs or
must-have classics.”

SkyMiles program members may enroll in the Columbia House DVD
Club/SkyMiles program online at or by calling
1-800-861-9872. Upon enrolling in the Columbia House DVD Club, SkyMiles
members receive one DVD at an introductory rate and agree to purchase five
more DVDs at the Club’s regular price, from a selection of more than 5,000
titles, during a two-year period.

The first DVD is offered at a special, introductory price of $4.95, which
includes free shipping. Members may purchase three additional DVDs for
$9.95 (with free shipping) at the time of enrollment (these do not apply
toward their club commitment). After the first purchase, members will
receive 1,500 bonus miles. Members will receive an additional 1,500 bonus
miles after purchasing five more qualifying DVDs at regular club price at
anytime during the next two years. To enroll in the SkyMiles program,
individuals may visit


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