New Sleeper Service Launched by BA

A new sleeper service is being launched tonight for British Airways’ Club World customers on a range of overnight flights from North America and the Middle East to London Heathrow.

The service has been created to give customers an even better and longer night’s sleep and to maximise the use of the multi-award winning Club World flat bed.

The new style of service will be operated on 17 overnight flights and includes a choice of five dining options before, during and after the flight, a more tranquil cabin with fewer announcements and complimentary spa treatments on arrival at Heathrow.

Larger pillows and higher quality thicker blankets will also be offered to all Club World customers on these flights to help them sleep even better.

The new onboard catering, includes a “Night Cap” service of a hot or cold drink and a snack such as warmed cookies or a toasted sandwich, substantial snacks from a “Midnight Munchies” menu such as cereals, luxury ice-cream or a cheese selection. A “Breakfast in Bed” will also be served as close to landing as possible for those customers who want it.

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Customers can also take advantage of the of the improved pre flight supper options in the departure lounges and the shower, spa and full breakfast facilities at the British Airways’ arrivals lounge in Terminal 4.

Up to 70 customers can be seated in Club World and all parts of the cabin will be included in the new style of service.

Martin George, British Airways’ director of marketing and commercial development, said: “Club World has been the aviation world’s leading business class product for several years now but we are constantly looking at ways to make it even better.

“We have acted on customer feedback and created a cabin atmosphere and service which is designed to maximise customers’ opportunities to sleep and arrive in London in the best possible shape.

“This is the latest in a series of improvements to our multi-award winning Club World product and we will be introducing other new ideas later this year.”
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