United Becomes a Leading Sponsor of The Asia Society

United Airlines and the Asia
Society today announced that United has become the “Preferred Airline of
the Asia Society” through its major sponsorship of the Society’s 2004
season of cultural, educational and business forums in New York, San
Francisco, Los Angeles, Washington, D.C., Shanghai and Manila.
The Asia Society is America’s leading institution dedicated to fostering
understanding of Asia and communication between Americans and the people
of Asia and the Pacific. The announced partnership offers United preferred
industry status with the Asia Society, including opportunities to offer
special fares and other incentives to the Asia Society’s more than 300
corporate member companies and approximately 10,000 individual members, as
well as allowing United to promote and engage key customers in special
events hosted by the Asia Society.

“This is an absolutely perfect match,” said Graham Atkinson, senior vice
president - Worldwide Sales and Alliances, United Airlines. “United is a
leader in serving the growing Asia-Pacific markets, and this region
represents a critical component of our overall international route network.

“United is also a vital contributor to global connectivity—a
facilitator for the flow of people, commerce and culture,” he noted. “With
this partnership, we look forward to helping raise awareness among our
customers about the important work of the Asia Society.”

Nicholas Platt, president of the Asia Society, said, “We are very excited
about our partnership with United Airlines. United’s generous support will
bring valuable benefits to our members, and it reinforces the growing
importance of linking the Asia-Pacific region and the U.S. together.”

Asia Society is America’s leading institution dedicated to fostering
understanding of Asia and communication between Americans and the peoples
of Asia and the Pacific. A nonprofit, nonpartisan educational institution,
the Asia Society presents a wide range of programs including major art
exhibitions, performances, media programs, international conferences and
lectures, and initiatives to improve elementary and secondary education
about Asia.

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The Asia Society is headquartered in New York City, with regional centers
in Washington, D.C., Houston, Los Angeles, Hong Kong, Melbourne,
Australia, San Francisco, Manila and Shanghai. For more information,
contact the Asia Society at (212) 288-6400 or visit its Web site at
http://www.asiasociety.org/ .
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