Langham Hotels International has won the prestigious 2004 PATA Gold Award for Marketing in the hotel category for its “The Rebirth of a Legend” campaign.
The PATA Gold Awards, organized by Pacific Asia Travel Association
(http://www.pata.org/), recognise exceptional achievement in a variety of
endeavours, bringing acclaim to the best the region’s travel industry has
to offer. LHI’s award-winning campaign, “The Rebirth of a Legend” has been
recognized for setting industry standards for excellence and innovation.
LHI was competing among other major hotels and groups in Asia Pacific
region as the best hotel group in its class to win the 2004 PATA Gold
Award for Marketing in the hotel category.
LHI’s winning campaign, “The Rebirth of a Legend”, was selected from over
332 Gold Award entries by a distinguished panel of international industry
experts. LHI stands with other outstanding industry winners such as Hong
Kong Tourism Board (Government/Destination - State/City Category),
Singapore Airlines (International Air Carrier Category) and Master Card,
Australia (Credit Card Company Category).
Kevin Murphy, Vice President of Marketing & Development, LHI was presented
the Gold Award trophy at the 53rd PATA Annual Conference today held in
Jeju Island, Korea. Commenting on the accolade, he said, “We are honoured
to have received this prestigious trade and industry award. The award
signifies a remarkable tribute to our team’s determination and
accomplishment in launching a successful global rebranding campaign to
reach our target stakeholders, trade partners, patrons and fellow peers in
a highly competitive and challenging marketplace. LHI will strive to
deliver our uncompromising standards of finest service whilst we endeavour
to revitalise the Langham “legend” in the minds and hearts of all our
With the recent addition of the London flagship, LHI has now three
properties in the prestigious Leading Hotels of the World family, namely,
the Langham Hotel, London, the Langham Hotel, Boston and the Langham
Hotel, Hong Kong.