May 2 - 4, 2004, is the date for the 15th annual Jamaica Product Exchange (JAPEX) which will be held at Half Moon in Montego Bay. The event is sponsored by the Jamaica Hotel and Tourist Association (JHTA), the Jamaica Tourist Board (JTB) and supported by the Caribbean Hotel Association.
JAPEX organisers are reaching out to travel agents and tour operators selling special-interest vacations, including those with a focus on hiking, biking, scuba diving, golf, tennis, bird-watching and soft adventure, to explore Jamaica’s exciting
The event offers the ideal forum for leading suppliers of the Jamaican tourism product to meet with travel wholesalers and tour operators from the Americas in a professionally organised business exchange.
Created in 990, JAPEX has become Jamaica’s premier travel trade event and is supported by Jamaican organisations interested in the development of the island’s tourism product.
Meetings are scheduled in advance through a computerised
appointment-matching system, and additionally at the event in on-site scheduling sessions.
The system creates two meeting types:
1.) The perfect-match appointment, bringing together a buyer and a supplier who have each specifically asked to meet the other.
2.) The buyer-requested appointment, based solely on the buyer’s request for a meeting with a supplier of choice.
“JAPEX can be highly productive for travel agents and tour operators,” said Paul Pennicook, Director of Tourism, “and this is the ideal event for exploring the great opportunities which exist for niche marketing.
Jamaica’s tourism product is so diverse, and JAPEX brings all the different elements together in one place.”