Air Canada Launches ‘Latitude Pass’ for Rapidair Customers

With the launch today of Air Canada’s
new discount commuter air pass for Rapidair customers, called ‘Latitude Pass,’
the carrier is providing frequent fliers in the busy Toronto-Montreal/Ottawa
triangle more reasons to choose Air Canada’s Rapidair service for lower fares,
online booking ease, Aeroplan reward travel and Executive Class comfort.Discount Commuter Pass with Online Convenience
  Designed specially for business travellers seeking value and flexibility
in frequent air travel, Air Canada’s new Latitude Pass is available
exclusively online at www.aircanada.com for 10 or 20 one way trip credits on
Rapidair. The pass provides a further discount of more than 25 per cent off
the carrier’s already discounted one way Latitude fare that features full
booking flexibility and may be purchased anytime with free unlimited changes.
Convenient online access through the customer’s personalized ‘Flight Wallet’
at www.aircanada.com provides an easy and quick way to book travel, make
changes and access account information on remaining travel credits.

  Aeroplan Rewards
  Like Air Canada’s Latitude single trip fare product, the carrier’s
Latitude Pass provides customers 100% Aeroplan Status Mile accumulation for
every mile flown in addition to a purchase incentive of one Aeroplan Mile for
every $3 spent. To promote the introduction of its new Latitude Pass for
Rapidair, Air Canada is offering customers until June 30, 2004 an additional
50,000 Aeroplan Miles for the purchase of a 20 trip pass, enough for two
Hospitality reward tickets anywhere within Canada and the continental United
States, or 25,000 Aeroplan Miles for a 10 trip pass.

  Executive Class Comfort
  In addition to unbeatable value on fares, holders of Air Canada’s new
Latitude Pass for Rapidair enjoy a number of significant benefits such as
upgrades to the comfort of Executive Class simply by calling Air Canada
Reservations at 1-888-247-2262 to confirm availability of space within
24 hours prior to departure. Latitude Pass holders also benefit from priority
status when standing by for alternate flights, providing even more flexibility
when travelling on Air Canada’s ultra-frequent Rapidair service that offers up
to 88 flights per day between Toronto and Montreal or Ottawa.
  “With the introduction of Latitude Pass, Air Canada’s Rapidair
distinguishes itself once again as the preferred choice for frequent and
reliable air travel between Canada’s two largest cities and the nation’s
capital,” said Montie Brewer, Executive Vice President, Commercial. “Our
Latitude Pass offers exceptional value and flexibility while putting control
into the hands of our customers through online convenience at aircanada.com.
We will continue to develop new and exciting products and services that meet
the special needs of frequent business travellers, as we have done since the
launch of Rapidair 32 years ago.”
  To purchase Air Canada’s new Latitude Pass for Rapidair, customers visit
the www.aircanada.com site, click on ‘Flight Wallet’ on the home page and
enter their Aeroplan membership number and personal identification number. The
price of the Latitude Pass for Rapidair travel, including all taxes and
surcharges, is $2,390 for 10 one way trip credits, or $4,580 for 20 one way
trip credits. Passes are valid for travel 353 days from date of purchase.
  The introduction of Air Canada’s Latitude Pass for Rapidair travel
represents a further step in Air Canada’s comprehensive strategy to provide
optimum value and simplicity and to put more control in customers’ hands
through automation.
  Since its launch in 1972, Air Canada’s frequent Rapidair service has been
the choice of business travelers seeking the best schedules, Maple Leaf Lounge
amenities, Express Check-in Kiosks and convenient connections to Air Canada’s
extensive worldwide network. Air Canada operates the most flights of any
carrier with up to 44 flights per day between Toronto and Montreal and up to
44 flights per day between Toronto and Ottawa, including the first and last
flights every day between Toronto and Montreal.

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